Exhibition Coffee ROI Calculator
See how many leads a coffee bar generates at your stand — and calculate your full return on investment before the show.
Exhibition Details
Enter your exhibition costs and expected engagement to calculate your projected ROI.
The total revenue a customer typically generates over their relationship with you.
ROI Multiple
Every £1 invested returns £14.29
Projected Revenue
£40k
Total Investment
£2,800
Engaged Visitors
80
of 400 total
Break-Even Deals
1
to cover all costs
Benchmark
An ROI multiple of 14.3× is exceptional. Coffee-engaged visitors typically convert at 2–3× the rate of passers-by — your numbers reflect a well-targeted show.
Our Recommendation
You only need to close 1 prospect to break even — you're on track to close 8. The coffee service (£800) contributes meaningfully: it brings 80 warm conversations to your stand. That's -33% more revenue than a stand without coffee (est. £60,000).
Ready to bring barista coffee to your event?